With the presidential election less than a week away, two parties stage massive rallies across the island today to drum up support for their respective candidates
Talking to Taiwan’s vibrant campaigns, no matter what you belong to Blue or Green Pan, political campaigns are frequently striving for creative ways to get their messages across.
Taiwan Presidential Election is in full swing during these weeks. As we know, Taiwan election campaigns are known for their outdoor advertisements. All kinds of campaign billboards are frequently found on the outside of different buildings, and colourful flags promoting the candidates are sited and attached to lampposts on traffic islands. Blue pick-up trucks and vans slowly weave along roads and lanes. Free meals such as outdoor banquets in rural areas are also provided by candidates. In a word, there is substantially no way ignoring political campaigns during election season.
Relying on timely television advertisements to get their messages across is also promotion. Frank Hsieh's headquarters pointed out his similarities with Lee who now is South Korean President Lee Myung-bak, noting that as the respective former mayors of Seoul and Kaohsiung, they had both successfully rejuvenated the rivers, like Love River, running through their cities. Ma's advertisement emphasized his ambition to vigorously develop Taiwan's economy, which was reminiscent of Lee's campaign pledge to build South Korea into an economic powerhouse in Asia.
Both parties rely heavily on the Internet to convey messages and build images for their candidates. Supports are able to take part on each Presidential candidates to interact with each other. Democratic Progressive Party (DPP) outflanked with digital arena early on and Kumington immediately caught up.
The presidential campaigns have also relied heavily on the time-honoured election staple of visiting religious groups and temples dedicated to Buddhist or Taoist deities. Candidates are able to interact with voters by visiting temples, which often serve as community centres in rural areas, and footage of their visits often shows up on the evening news.
Regardless of the outcome of the presidential election on the 22nd March, many Taiwanese will celebrate the fact that campaign season has come to a merciful end as long as Taiwanese President contribute to Taiwan society. But for now, Ma and Hsieh are fighting to stay in the public eye by bombarding the electorate with all of the publicity tools at their disposal, many of which are distinctive hallmarks of Taiwan's unique election culture.
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